Business Development Strategy: Can you fulfill your purpose?

Business Development Strategy: Can you create a company or department to fulfill your purpose?
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EXERCISE FOR THE SERIOUS ORGANIZATION BUILDER.
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Download an updated (FREE) version of the Business
Builder Outline (PDF file) at:
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I take part in a forum, a sort of Master Mind
group of business people in several countries who
are interested in business development strategy.

In a recent teleconference, a well-known business
consultant said, "Small businesses fall apart
when it comes to strategy."

This led to a discussion of the difference
between strategy and tactics.

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Is there a really difference between Strategy and
Tactics? If yes, how can you apply it to your
Business Development Strategy?
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I offered my views on the difference -- and how I
implemented that difference in my company. Some
people said that strategy and tactics are the
same. Others said, "It's all semantics -- and who
cares anyway!"

Well, semantics is the relationship between words
(or symbols) and their intended meanings. In my
company, "tactics" and "strategy" have different
but specific meanings.

Anyway, concurrent with all that, I was reviewing
and updating my own purpose and goals. I noticed
that during my brainstorming, I was NOT concerned
with either strategy or tactics. I was simply
brainstorming my purpose. From my Purpose, I
created Goals. That was about it.

But sooner or later, I know that I must create
some plans (strategies) to achieve my Purpose and
Goals. And I must take some steps (tactics) to
make my strategies happen. So, I drew a diagram
showing concentric circles, labeled Purpose,
Goals, Strategies, and Tactics.
For diagram, see:
http://clicks.aweber.com/z/ct/?NX9PRA_BnDKE6fle5TnnbA

OK. Suppose I wanted to organize a company to
fulfill that Purpose and those Goals? Here's an
example of how I would arrange the company's Org
Chart from the top down. (Not all-possible boxes
are shown.)
For diagram, see:
http://clicks.aweber.com/z/ct/?NX9PRA_BnDKE6fle5TnnbA

Now, here's where the fun begins because there is
a phenomenon called inheritance (in my
organization), where each subordinate inherits
one of their manager's Tactical Objectives as his
or her Strategic Objective. In a moment, I will
give you link to a page where can study how we do
that.

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Focus on your Contribution and accelerate
achievement of your Purpose and business
development strategy.
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Let me return to the statement, "Small businesses
fall apart when it comes to strategy." I would
not limit this phenomenon to small businesses. I
have seen huge companies where employees don't
know the company's purpose, goals, strategies, or
business development strategy.

I suppose one could say that employees need only
do their jobs. Besides, most people (me included)
tend to focus downward and get caught up with
struggle and effort (tactics).

However, when we l0se sight of our purpose,
goals, or strategies, we render ourselves at
least partially ineffective in achieving them.
Still, we must make sure that tactics are
executed.

What would happen if everyone asked, "How can I
contribute to the larg'er Purpose?" We would turn
our attention away from our own specialties,
skills, and tactics - and advance perf0rmance of
the whole organization.

Awareness of our contribution turns our attention
to the Purpose, where results really count.

So, to be the most effective we should focus on
outward contributions while performing
nitty-gritty tactics. Effective people get the
right things done for the right Purpose.

"It is one of the most beautiful compensations of
this life that no man can sincerely try to help
another without helping himself."
-- Ralph Waldo Emerson

OK, here's the link to the page where I discuss
why and how each subordinate inherits one of
their manager's Tactical Objectives as his or her
Strategic Objective.
http://clicks.aweber.com/z/ct/?_cj8YceGMJF9_kbD1GBtRA

==================================================
EXERCISE FOR THE SERIOUS ORGANIZATION BUILDER.
==================================================
Download an updated (FREE) version of the Business
Builder Outline (PDF file) at:
http://clicks.aweber.com/z/ct/?CHr6k.K0qC4pJ_0xawSapA

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HELP Profitable Venture Tactics help your
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Best Regards,

Mike Hayden, Principal/Consultant
Your partner in streamlining business.

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(c) 2006 Mike Hayden, All rights reserved. You may use
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Mike Hayden is Founder/CEO of Senior Management Services and the Documentation Express in Silicon Valley, California. Mr Hayden is the author of "The Ultimate Career Builder: 7 Steps to Transform your Career."Antonietta Blog50169
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